108-2 [進階] Introduction of Digital Marketing Media
教師 / 線上英語自學中心
課程介紹
各位同學好，此自修課程為英語自學中心將舊有課堂之教材重組，歡迎同學多加利用教室內資源，進行自我學習。✍累積自學點數：
1. 依循課堂內練習指引（單元討論/寫作作業），將「寫作練習」繳交到自學筆記區或雲端寫作室。
（請勿直接上傳在課堂內討論區/作業區）（建議難度較高之內容可上傳至雲端寫作室）
2. 將此課程學習之心得/反饋，撰寫成自學筆記並繳交。
3. 以上練習請繳交至自學筆記區/雲端寫作室，繳交時請務必註明自修課程之課名，也建議附上課程之練習說明，方便助理或小老師批改。
＊提醒：因該自修課程為重組之課堂上教材，故教室內部分說明文字為針對舊有課堂之說明。
Course description:
This course is an introductory course, designed to develop students’ basic knowledge and skills in digital marketing. This course begins with a brief introduction of marketing, hoping to develop students’ basic marketing concepts. Next, this course discusses people’s online behaviors and how these behaviors influence marketing and open the opportunities of digital marketing. The 12 tenets of digital marketing will then be introduced, followed by the process of digital marketing planning.
In the second half of this course introduces a number of digital marketing channels and media including, social networks, mobile channel, SMS, emails, and digital videos. Students will learn about their characteristics, development, and application. They will also learn to use a couple of the digital media and the English language style and format which lead to successful advertising campaigns.
This course ends with a study of a digital marketing case. Students will learn what achieve a successful digital marketing campaign.
Course objectives:
As the learning outcome of this course, they should form a general understanding of marketing and digital marketing and know the features and possible application of each digital channel and media. They should also be able to further develop their learned knowledge and skills, if they are aiming for a career in the (digital) marketing field.